Beyond Blue

Beyond Blue

A self-initiated multi-format project to support a great cause

A self-initiated multi-format project to support a great organisation

Beyond Blue is an Australian for-purpose organisation that supports people who struggle with depression, anxiety and other issues that might impact a persons' wellbeing. In May 2018 the organisation – together with partner organisaton 'Inspired' – organises a 10-day trek through China. Money raised by participants before the start of the trip are used by the organisation to fund its invaluable support programs for the Australian community.

After learning about the project, I decided to start on a self-initated, cross-platform project that would promote the trek to future participants. I was not commissioned to work on this project by Beyond Blue or any of their partners. For this project I created content for 4 different platforms: 1. Brief 30sec promo video, 2. Social media graphics (Facebook), 3. Landing page/Microsite, 4. Double-sided A4 info sheet (not pictured).

Beyond Blue is an Australian for-purpose organisation that supports people who struggle with depression, anxiety and other issues that might impact a persons' wellbeing. In May 2018 the organisation – together with partner organisaton 'Inspired' – organises a 10-day trek through China. Money raised by participants before the start of the trip are used by the organisation to fund its invaluable support programs for the Australian community.

After learning about the project, I decided to start on a self-initated, cross-platform project that would promote the trek to future participants. I was not commissioned to work on this project by Beyond Blue or any of their partners. For this project I created content for 4 different platforms: 1. Brief 30sec Promo video, 2. Social media graphics (Facebook), 3. Landing page/Microsite, 4. Double-sided A4 info sheet (not shown).

Beyond Blue is an Australian for-purpose organisation that supports people who struggle with depression, anxiety and other issues that might impact a persons' wellbeing. In May 2018 the organisation – together with partner organisaton 'Inspired' – organises a 10-day trek through China. Money raised by participants before the start of the trip are used by the organisation to fund its invaluable support programs for the Australian community.

After learning about the project, I decided to start on a self-initated, cross-platform project that would promote the trek to future participants. I was not commissioned to work on this project by Beyond Blue or any of their partners. For this project I created content for 4 different platforms: 1. Brief 30sec Promo video, 2. Social media graphics (Facebook), 3. Landing page/Microsite, 4. Double-sided A4 info sheet (not shown).

Beyond Blue is an Australian for-purpose organisation that supports people who struggle with depression, anxiety and other issues that might impact a persons' wellbeing. In May 2018 the organisation – together with partner organisaton 'Inspired' – organises a 10-day trek through China. Money raised by participants before the start of the trip are used by the organisation to fund its invaluable support programs for the Australian community.

After learning about the project, I decided to start on a self-initated, cross-platform project that would promote the trek to future participants. I was not commissioned to work on this project by Beyond Blue or any of their partners. For this project I created content for 4 different platforms: 1. Brief 30sec Promo video, 2. Social media graphics (Facebook), 3. Landing page/Microsite, 4. Double-sided A4 info sheet (not shown).

Beyond Blue is an Australian for-purpose organisation that supports people who struggle with depression, anxiety and other issues that might impact a persons' wellbeing. In May 2018 the organisation – together with partner organisaton 'Inspired' – organises a 10-day trek through China. Money raised by participants before the start of the trip are used by the organisation to fund its invaluable support programs for the Australian community.

After learning about the project, I decided to start on a self-initated, cross-platform project that would promote the trek to future participants. I was not commissioned to work on this project by Beyond Blue or any of their partners. For this project I created content for 4 different platforms: 1. Brief 30sec Promo video, 2. Social media graphics (Facebook), 3. Landing page/Microsite, 4. Double-sided A4 info sheet (not shown).

30sec promo video to raise awareness of the campaign and build excitement for the trip. Photosvideo clips and music were sourced and edited by myself.

30sec promo video to raise awareness of the campaign and build excitement for the trip. Photosvideo clips and music were sourced and edited by myself.

30sec promo video to raise awareness of the campaign and build excitement for the trip. Photosvideo clips and music were sourced and edited by myself.

30sec promo video to raise awareness of the campaign and build excitement for the trip. Photosvideo clips and music were sourced and edited by myself.

30sec promo video to raise awareness of the campaign and build excitement for the trip. Photosvideo clips and music were sourced and edited by myself.

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Reaching supporters via social media

Reaching supporters via social media

Reaching supporters via social media

In order to raise awareness via social media, I imagined Beyond Blue could utilise their own well known Facebook page. Therefore I created to sample graphics which referred to the magnficient scenery and sense of adventure potential participants might experience. Brand colours orange/yellow and pink, as well as the logo itself were used to ensure brand regognition. The visuals, as well as the copy for the Facebook posts can be viewed below.

In order to raise awareness via social media, I imagined Beyond Blue could utilise their own well known Facebook page. Therefore I created to sample graphics which referred to the magnficient scenery and sense of adventure potential participants might experience. Brand colours orange/yellow and pink, as well as the logo itself were used to ensure brand regognition. The visuals, as well as the copy for the Facebook posts can be viewed below.

In order to raise awareness via social media, I imagined Beyond Blue could utilise their own well known Facebook page. Therefore I created to sample graphics which referred to the magnficient scenery and sense of adventure potential participants might experience. Brand colours orange/yellow and pink, as well as the logo itself were used to ensure brand regognition. The visuals, as well as the copy for the Facebook posts can be viewed below.

In order to raise awareness via social media, I imagined Beyond Blue could utilise their own well known Facebook page. Therefore I created to sample graphics which referred to the magnficient scenery and sense of adventure potential participants might experience. Brand colours orange/yellow and pink, as well as the logo itself were used to ensure brand regognition. The visuals, as well as the copy for the Facebook posts can be viewed below.

In order to raise awareness via social media, I imagined Beyond Blue could utilise their own well known Facebook page. Therefore I created to sample graphics which referred to the magnficient scenery and sense of adventure potential participants might experience. Brand colours orange/yellow and pink, as well as the logo itself were used to ensure brand regognition. The visuals, as well as the copy for the Facebook posts can be viewed below.

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Artwork in Facebook feed

Visual & copy 'Challenge yourself' as it would appear in Facebook feed

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Artwork in Facebook feed

Closeup of 'Adventure of a lifetime' Facebook graphic and copy.

Visual & copy 'Adventure of a lifetime' as it would appear in Facebook feed

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Closeup of 'Challenge yourself' Facebook graphic.

Closeup of 'Challenge yourself' Facebook graphic.

Closeup of 'Challenge yourself' Facebook graphic.

Closeup of 'Challenge yourself' Facebook graphic.

Closeup of 'Challenge yourself' Facebook graphic.

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Closeup of 'Adventure of a lifetime' Facebook graphic and copy.

Closeup of 'Adventure of a lifetime' Facebook graphic and copy.

Closeup of 'Adventure of a lifetime' Facebook graphic and copy.

Closeup of 'Adventure of a lifetime' Facebook graphic and copy.

Closeup of 'Adventure of a lifetime' Facebook graphic and copy.

A microsite for the adventure of a lifetime

A microsite for the adventure of a lifetime

A microsite for the adventure of a lifetime

A microsite for the adventure of a lifetime

Currently there is information about the trip on the Beyond Blue, as well as on their partners' website. However I felt that this magnificient trip would benefit from its own landing page that people could go to and immerse themselves in the experience. The landing page does not only include stunning photos of the destination but also gives access to the promo video I created. All the important facts and information are presented in a 'card' format, so it can be viewed and understood easily. Two calls to action – 'register now' and 'get more info' – are shown towards the bottom of the page. Addtionally users can download a PDF info sheet can be downloaded. I also designed this, but did not include it in this case study.

Currently there is information about the trip on the Beyond Blue, as well as on their partners' website. However I felt that this magnificient trip would benefit from its own landing page that people could go to and immerse themselves in the experience. The landing page does not only include stunning photos of the destination but also gives access to the promo video I created. All the important facts and information are presented in a 'card' format, so it can be viewed and understood easily. Two calls to action – 'register now' and 'get more info' – are shown towards the bottom of the page. Addtionally users can download a PDF info sheet can be downloaded. I also designed this, but did not include it in this case study.

Currently there is information about the trip on the Beyond Blue, as well as on their partners' website. However I felt that this magnificient trip would benefit from its own landing page that people could go to and immerse themselves in the experience. The landing page does not only include stunning photos of the destination but also gives access to the promo video I created. All the important facts and information are presented in a 'card' format, so it can be viewed and understood easily. Two calls to action – 'register now' and 'get more info' – are shown towards the bottom of the page. Addtionally users can download a PDF info sheet can be downloaded. I also designed this, but did not include it in this case study.

Currently there is information about the trip on the Beyond Blue, as well as on their partners' website. However I felt that this magnificient trip would benefit from its own landing page that people could go to and immerse themselves in the experience. The landing page does not only include stunning photos of the destination but also gives access to the promo video I created. All the important facts and information are presented in a 'card' format, so it can be viewed and understood easily. Two calls to action – 'register now' and 'get more info' – are shown towards the bottom of the page. Addtionally users can download a PDF info sheet can be downloaded. I also designed this, but did not include it in this case study.

Currently there is information about the trip on the Beyond Blue, as well as on their partners' website. However I felt that this magnificient trip would benefit from its own landing page that people could go to and immerse themselves in the experience. The landing page does not only include stunning photos of the destination but also gives access to the promo video I created. All the important facts and information are presented in a 'card' format, so it can be viewed and understood easily. Two calls to action – 'register now' and 'get more info' – are shown towards the bottom of the page. Addtionally users can download a PDF info sheet can be downloaded. I also designed this, but did not include it in this case study.

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Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

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Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

Micropage for 'Trek for Wellbeing 2018'

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© 2018 Laura Niebel
Digital & Graphic Designer | Perth Western Australia