Cafe Yelo

A brand-new online presence for a cool beachside cafe in Western Australia

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Rethinking an online presence

Rethinking an online presence

Rethinking an online presence

Until late 2017 Yelo's online presence was quite dated. It did not deliver a great amount of valuable content to potential customers or reflect the cafe's unique vibe. Its layout was also not responsive, which made it difficult for users to browse the cafe's site on mobile devices. Being a frequent customer of Cafe Yelo myself (I love their fruit smoothies), I decided to take on the challenge and rethink their web presence.

Until late 2017 Yelo's online presence was quite dated. It did not deliver a great amount of valuable content to potential customers or reflect the cafe's unique vibe. Its layout was also not responsive, which made it difficult for users to browse the cafe's site on mobile devices. Being a frequent customer of Cafe Yelo myself (I love their fruit smoothies), I decided to take on the challenge and rethink their web presence.

Until late 2017 Yelo's online presence was quite dated. It did not deliver a great amount of valuable content to potential customers or reflect the cafe's unique vibe. Its layout was also not responsive, which made it difficult for users to browse the cafe's site on mobile devices. Being a frequent customer of Cafe Yelo myself (I love their fruit smoothies), I decided to take on the challenge and rethink their web presence.

Until late 2017 Yelo's online presence was quite dated. It did not deliver a great amount of valuable content to potential customers or reflect the cafe's unique vibe. Its layout was also not responsive, which made it difficult for users to browse the cafe's site on mobile devices. Being a frequent customer of Cafe Yelo myself (I love their fruit smoothies), I decided to take on the challenge and rethink their web presence.

Until late 2017 Yelo's online presence was quite dated. It did not deliver a great amount of valuable content to potential customers or reflect the cafe's unique vibe. Its layout was also not responsive, which made it difficult for users to browse the cafe's site on mobile devices. Being a frequent customer of Cafe Yelo myself (I love their fruit smoothies), I decided to take on the challenge and rethink their web presence.

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One-page landing page of Cafe Yelo

One-page landing page of Cafe Yelo

One-page landing page of Cafe Yelo

One-page landing page of Cafe Yelo

One-page landing page of Cafe Yelo

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One-page landing page of Cafe Yelo (cont.)

One-page landing page of Cafe Yelo (cont.)

One-page landing page of Cafe Yelo (cont.)

One-page landing page of Cafe Yelo (cont.)

One-page landing page of Cafe Yelo (cont.)

Content + design overhaul

Content + design overhaul

Content + design overhaul

I introduced new features such as an image gallery, a blog and an expanded contact section with interactive Google map to further add value for users and future cafe patrons. A well readable, modern typeface (Source Sans Pro) and a colour palette that is closely aligned with the cafe's existing brand further enhances the cafe's presentation on the web.

I introduced new features such as an image gallery, a blog and an expanded contact section with interactive Google map to further add value for users and future cafe patrons. A well readable, modern typeface (Source Sans Pro) and a colour palette that is closely aligned with the cafe's existing brand further enhances the cafe's presentation on the web.

I introduced new features such as an image gallery, a blog and an expanded contact section with interactive Google map to further add value for users and future cafe patrons. A well readable, modern typeface (Source Sans Pro) and a colour palette that is closely aligned with the cafe's existing brand further enhances the cafe's presentation on the web.

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Making it responsive

Making it responsive

Making it responsive

Making it responsive

Making it responsive

I created a one-page layout that allows users to simply scroll vertically to access all content. On mobile devices different blocks of content are stacked on top of each other, while an expandable full-screen menu lets visitors navigate the site quickly.

Want to learn more about how I work? Check out the in-depth case study on Medium.

I created a one-page layout that allows users to simply scroll vertically to access all content. On mobile devices different blocks of content are stacked on top of each other, while an expandable full-screen menu lets visitors navigate the site quickly.

Want to learn more about how I work? Check out the in-depth case study on Medium.

I created a one-page layout that allows users to simply scroll vertically to access all content. On mobile devices different blocks of content are stacked on top of each other, while an expandable full-screen menu lets visitors navigate the site quickly.

Want to learn more about how I work? Check out the in-depth case study on Medium.

I created a one-page layout that allows users to simply scroll vertically to access all content. On mobile devices different blocks of content are stacked on top of each other, while an expandable full-screen menu lets visitors navigate the site quickly.

Want to learn more about how I work? Check out the in-depth case study on Medium.

I created a one-page layout that allows users to simply scroll vertically to access all content. On mobile devices different blocks of content are stacked on top of each other, while an expandable full-screen menu lets visitors navigate the site quickly.

Want to learn more about how I work? Check out the in-depth case study on Medium.

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Yelo Blog

Yelo Blog

Yelo Blog

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Yelo Blog

Yelo Blog

Yelo Blog

Yelo Blog

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© 2018 Laura Niebel
Digital & Graphic Designer | Perth Western Australia