It Takes a Village Africa (ITAVA)

It Takes a Village Africa (ITAVA)

A new web presence for a NYC-based for-purpose organisation helping Liberian students succeed in STEM subjects.

A new web presence for a NYC-based for-purpose organisation helping Liberian students succeed in STEM subjects.

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A NFP with an important mission

A NFP with an important mission

A NFP with an important mission

It Takes A Village Africa (ITAVA) is a NYC based non-profit organisation which supports STEM education for Liberian primary and high school students. The organisation required a new, modern web presence which allowed visitors to learn more about the organisation's mission, and most importantly gain additional supporters and volunteers both in the US and overseas. 

It Takes A Village Africa (ITAVA) is a NYC based non-profit organisation which supports STEM education for Liberian primary and high school students. The organisation required a new, modern web presence which allowed visitors to learn more about the organisation's mission, and most importantly gain additional supporters and volunteers both in the US and overseas. 

It Takes A Village Africa (ITAVA) is a NYC based non-profit organisation which supports STEM education for Liberian primary and high school students. The organisation required a new, modern web presence which allowed visitors to learn more about the organisation's mission, and most importantly gain additional supporters and volunteers both in the US and overseas. 

It Takes A Village Africa (ITAVA) is a NYC based non-profit organisation which supports STEM education for Liberian primary and high school students. The organisation required a new, modern web presence which allowed visitors to learn more about the organisation's mission, and most importantly gain additional supporters and volunteers both in the US and overseas.

It Takes A Village Africa (ITAVA) is a NYC based non-profit organisation which supports STEM education for Liberian primary and high school students. The organisation required a new, modern web presence which allowed visitors to learn more about the organisation's mission, and most importantly gain additional supporters and volunteers both in the US and overseas. 

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Landing page

Landing page

ITAVA Landing Page

ITAVA Landing Page.

Landing page

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Landing page (cont.)

Landing page

ITAVA Landing Page

ITAVA Landing Page

Landing page

Site with a clear message

Site with a clear message

Site with a clear message

ITAVA's founders – sisters Erica Davies and Evonne Adebo – wanted a "bright and fun site with a clear message". A blog or news section to keep supporters up to date with all the happenings in Liberia was also essential, as was a well structured donations/volunteering page and the ability to connect with the organisation via social media channels. Lastly the founders asked for the site to be developed using Squarespace so the entire ITAVA team could easily maintain and update the site without any WordPress or Drupal knowledge.

ITAVA's founders – sisters Erica Davies and Evonne Adebo – wanted a "bright and fun site with a clear message". A blog or news section to keep supporters up to date with all the happenings in Liberia was also essential, as was a well structured donations/volunteering page and the ability to connect with the organisation via social media channels. Lastly the founders asked for the site to be developed using Squarespace so the entire ITAVA team could easily maintain and update the site without any WordPress or Drupal knowledge.

ITAVA's founders – sisters Erica Davies and Evonne Adebo – wanted a "bright and fun site with a clear message". A blog or news section to keep supporters up to date with all the happenings in Liberia was also essential, as was a well structured donations/volunteering page and the ability to connect with the organisation via social media channels. Lastly the founders asked for the site to be developed using Squarespace so the entire ITAVA team could easily maintain and update the site without any WordPress or Drupal knowledge.

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'Why it works' Page

'Why it works'

'Why it works'

One-page landing page of Cafe Yelo

'Why it works'

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'What we do' Page

'What we do'

'What we do'

ITAVA Landing Page

'What we do'

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Contact Page

Contact us

Contact Us

Contact Us

Contact Us

“Laura goes above and beyond. While working on the site, she was always courteous, patient, and kind. Very lovely to work with.” – Erica Davies-Cole, It Takes A Village Africa 

Bold & authentic visual language

Bold & authentic visual language

Bold & authentic visual language

Bold & authentic visual language

To best support ITAVA's goals for the site, I developed a bold, joyful colour palette that is supported by large, impactful imagery. The photos were provided by the group's founders and communicate authenticity, giving visitors a first glimpse of the environment in Liberia. I also placed a prominent call to action (CTA), encouraging users to donate or volunteer towards the bottom of each page. All essential information about ITAVA's programs can be accessed easily and the reduced number of options in the main navigation menu helps users to not feel overwhelmed.

ITAVA is currently revising the copy for their donations and fundraising pages and we're planning the actual website launch for June 2018.

To best support ITAVA's goals for the site, I developed a bold, joyful colour palette that is supported by large, impactful imagery. The photos were provided by the group's founders and communicate authenticity, giving visitors a first glimpse of the environment in Liberia. I also placed a prominent call to action (CTA), encouraging users to donate or volunteer towards the bottom of each page. All essential information about ITAVA's programs can be accessed easily and the reduced number of options in the main navigation menu helps users to not feel overwhelmed.

ITAVA is currently revising the copy for their donations and fundraising pages and we're planning the actual website launch for June 2018.

To best support ITAVA's goals for the site, I developed a bold, joyful colour palette that is supported by large, impactful imagery. The photos were provided by the group's founders and communicate authenticity, giving visitors a first glimpse of the environment in Liberia. I also placed a prominent call to action (CTA), encouraging users to donate or volunteer towards the bottom of each page. All essential information about ITAVA's programs can be accessed easily and the reduced number of options in the main navigation menu helps users to not feel overwhelmed.

ITAVA is currently revising the copy for their donations and fundraising pages and we're planning the actual website launch for June 2018.

To best support ITAVA's goals for the site, I developed a bold, joyful colour palette that is supported by large, impactful imagery. The photos were provided by the group's founders and communicate authenticity, giving visitors a first glimpse of the environment in Liberia. I also placed a prominent call to action (CTA), encouraging users to donate or volunteer towards the bottom of each page. All essential information about ITAVA's programs can be accessed easily and the reduced number of options in the main navigation menu helps users to not feel overwhelmed.

ITAVA is currently revising the copy for their donations and fundraising pages and we're planning the actual website launch for June 2018.

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About Us Page

'Who we are'

'Who we are'

One-page landing page of Cafe Yelo (cont.)

ITAVA Blog

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About Us Page

'Who we are' cont.

'Who we are'

About Us

About Us Page

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ITAVA Blog

ITAVA Blog

ITAVA Blog

ITAVA Blog

ITAVA Blog

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ITAVA Blog

ITAVA Blog

ITAVA Blog

ITAVA Blog

ITAVA Blog

“We were blessed to work with Laura. She was able to bring our ideas to a live website. She was great with advising on what would be best for our site's user experience. I respect her advice and would love to work with her in the future.” – Evonne Adebo, It Takes A Village Africa 

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© 2018 Laura Niebel
Digital & Graphic Designer | Perth Western Australia